​Hi, I’m Anthony Figueroa — a UX designer, video editor, musician, and storyteller based in Sarasota, Fl.

​With over 20 years of experience leading teams in customer service and creative industries, I bring a people-first mindset to every project. My background has given me a deep understanding of how users think, what they need, and how to build experiences that genuinely serve them. I made the transition into UX design to create digital products that are not only functional, but empathetic, accessible, and human-centered.​

​​In my recent work, I’ve designed inclusive, user-friendly platforms — from a gaming ecommerce site to an app that helps families connect with local music tutors. I’ve conducted usability studies, built design systems, and created end-to-end product experiences with Figma, all while leveraging AI-assisted workflows to streamline design and content development. I’m especially passionate about using technology to foster learning, creativity, and community. 

​Outside of UX, I’ve worked as a  video editor/producer on YouTube content for Oddball Empire, Twitch channel Lord Valic, social ads, Company Logo's and documentary projects like Grasping Beyond, which focuses on disability and empowerment. I’ve also written and published a children’s book, Tony the Rockstar, and continue to explore music, writing, photography, and visual storytelling as creative outlets.

Logo Design

​Whether I’m building an app, editing a video, or jamming on guitar, I approach every challenge with curiosity, adaptability, and a love for storytelling. I’m always excited to collaborate, solve problems, and make something meaningful.

Let’s connect — I’d love to hear what you’re working on.
Contact Information
📧 Email: [email protected]
🌐 Portfolio: tonytherockstar.com/profile
🔗 LinkedIn: linkedin.com/in/tony-figueroa-77a630b3